Brenda is the Founder and CEO of Upwardley. She drives the company’s vision, strategy and growth, with specific responsibility for Product, Sales, Customer Success, Engineering and Investor Relations. Brenda is also the author of the book “The Leadership Workout” and prior to founding Upwardley, she was the CMO of Blurb.com and the SVP, International Head of Marketing for the international auction house Christie’s.
Brenda attended Royal Ballet School in the Netherlands and can at times still be found striking a pose or turning a pirouette here and there.

Brenda on LinkedIn

As Upwardley’s CFO, Joshua oversees the planning, reporting, accounting, tax, treasury, financial systems for the company. In addition, he also oversees Legal and HR. Before co-founding Upwardley, Joshua headed up the Finance function at CollegeTrack. Prior to that he held various financial executive roles in both technology-based, retail and education companies including Blurb, Rafter, IAC, and Macy’s.
Josh is a closet petrol head and recently fulfilled a bucket list item by conquering, in his Jeep, a 138 miles off road trail through the Mojave desert. To say that he was a little dusty after that, would be an understatement.

Joshua on LinkedIn

As our COO, Gina ensures that Upwardley runs as smooth and fast as it can. She oversees Business Development, Partnerships, Marketing and Recruiting. Given that Gina is a renowned executive coach to the c-suite, she also leads our coaching services. Before Upwardley, Gina was VP, Global Solutions and Innovation Marketing at Visa and on the initial launch team for Visa Checkout, Visa’s first digital payments solution.
Gina is our real life “California girl” who is happiest when on her surfboard. Most recently she surfed her longest right at Scorpion Bay and often visits her favorite points breaks off the coast of El Salvador.

Gina on LinkedIn

Fabien is Upwardley’s CTO, and that doesn’t mean he just sits in an office and thinks deep thoughts about our future. Instead, Fabien is actually building our product. Before co-founding Upwardley, Fabien was the CTO of Change.org, the petition based, social change platform, with over 350M users across 190+ countries. Prior to that, he held various engineering leadership roles, managing large teams at major tech companies, including Credit Karma and Match.com. And as if startup life isn’t thrill-seeking enough, Fabien regularly tops up his weekly dose of adrenaline with some serious kiteboarding off the coast of Northern California.

Fabien on LinkedIn